Consumer Experience Corner

Positively Impacting Millions of Consumers....One Industry At a Time

Harnessing Fear: From Failure to Success

Have you ever been truly afraid? Scared, terrified, shocked—as our kids pick out their Halloween costumes and the country indulges in candy and scary stories, we hear these words used all the time. This time of year gives us a great opportunity to take a moment and...

Upcoming Technologies to Keep an Eye On

These days, new technology is pouring into the automotive industry at an exhilarating rate, with each new product becoming faster, better, and more efficient than the last. In the flood of new gadgets, software, and mobile apps, how can you possibly know which...

Man vs. Machine: Embracing the Self-Service Kiosk

Self-service kiosks may not be the intelligent robots we dreamed of in science fiction movies—but they do have the power to change the service industry as we know it. Every day more companies implement self-service kiosks into their businesses, and every day,...

UpdatePromise GoMoto Kiosk Debut

Follow @updatepromise Testing 123 UpdatePromise Debuts GoMoto Kiosk at NACE Chicago, IL (July 27, 2017) – UpdatePromise debuts GoMoto Consumer Experience Kiosk at NACE Automechanika in Chicago this week. The latest addition to the UpdatePromise solution elevates the...

Customers Are Changing As You Read This

Technology and the constant use of social media are dramatically changing the world around us. Today, it isn’t surprising that our customers’ expectations are quickly evolving as well-- so quickly that sometimes it feels impossible to keep up! Companies that are on...

Face the Facts and Be Real About Our Industry

People are amazing creatures. They astound me every day with their passion, intelligence and ability to succeed. But, at the same time, human beings are very good at convincing themselves to believe in things that may not be true. Sure, it might keep those people...

Online Marketing Strategies

How many websites do you visit in the course of a week, month or year in both your personal and professional life? If you're not accessing sites from your PC, laptop or tablet, you're checking them out on your smartphone. The statistics show that we are on the...

How to Empower and Retain Your Service Advisors

Fixed-operations directors and service managers all over the country will admit that the high-stress challenges facing their service advisors are many and varied. They will also candidly share the fact that their dealership’s most important…

Are You Late to the Blog Party?

One day a service director at a large dealership told me that he thought blogs were a fad and they wouldn’t be around very long. He compared them to toys that came and went, like…

Fake Reviews are Bad Business for Everyone

A jury recently ordered a Massachusetts jewelry store employee to pay more than $30,000 to a competing business after she posted a negative review of the shop on a well-known review site. The review reportedly damaged the jewelry store's business almost immediately...

Five Reasons Why Customer Loyalty Programs Work

Some service departments have embarked on customer loyalty programs in the past that didn’t work and left a bad taste in everyone’s mouths, including customers. So if you mention the idea…

The Power of Referrals

Word-of-mouth recommendations can be very powerful. Typically, it has been shown that customers trust a good referral more than relying on information from websites, newspapers, television and radio. According to a report from Nielsen…

Show Customers You Care In Four Simple Ways

As we know, customer acquisition can be both expensive and time-consuming in any industry. And that’s why shop owners should always do whatever they can to retain every customer through their doors…

Status Updates Can Improve Customer Satisfaction Rating By 10%

Informed customers are happy customers

Automated status updates ensure customers are kept informed during the service lifecycle.

Automated two-way communication

Reduce inbound and outbound calling between service writers and customers with real-time status updates via text messaging and email.

Real-time analytics

Available analytics in real-time provide realistic target date and time on all delivery promises. Customers are able to schedule and plan their day more efficiently.

The first 24 hours are crucial for retaining customers

Texting is 10 times quicker than phone calls – by the time you make one call to a single customer, texting would have enable an effortless communication with 10 customers. The essential truth about retaining customers is the way you are able to keep them engaged. As the old saying goes – the best way to grow your customers is not to lose them.