Press Release

Positively Impacting Millions of Consumers...One Industry at a Time

Dominion DMS Clients Now Utilizing UpdatePromise Integrated Communications

Chino Hills, CA – March 8, 2018

UpdatePromise technologies empower Dominion’s ACCESS® DMS clients with automated status updates, intelligent appointments, scheduling, media-enabled MPI, and more.

UpdatePromise, the leader in Consumer Experience Solutions, is pleased to announce an integrated partnership with Dominion Dealer Solutions on its dealership management systems (DMS). UpdatePromise offers secure, intelligence-driven solutions that incorporate behavioral analytics gathered from millions of consumers in the automotive industry—enabling Dominion-powered businesses to provide the mobile-first experience consumers have grown accustomed to in today’s digital world.

“Our technology augments the DMS provider’s ability to meet the demands of the modern consumer while improving dealership fixed operations,” said Curtis Nixon, Chief Executive Officer of UpdatePromise. “We’re proud to partner with industry leaders like Dominion, who share our vision for a seamless dealership experience that positively impacts the consumer.”

Integration with UpdatePromise enables existing Dominion ACCESS dealerships to take advantage of several proprietary technologies that go beyond SMS text notifications. The Dominion ACCESS integration includes online appointment scheduling, integrated payment systems, electronic upselling, and more—empowering service departments with tools that enhance customer experience and save their dealerships time and money. With this new partnership, Dominion offers a more secure, dynamic, user-friendly system that lets service drives engage customers with ease, improve customer satisfaction, and increase profits.

“Integrated technologies such as UpdatePromise streamline the entire service-drive experience, increase system utilization, and allow our clients to leverage 100% of our product’s value,” said Tom Edwards, Senior Solutions Consultant at Dominion.

About Dominion Dealer Solutions
Dominion Dealer Solutions improves dealers’ lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today’s automotive dealerships. Based in Norfolk, Virginia, every OEM and more than 10,000 U.S. dealers depend on Dominion’s foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn.

About UpdatePromise
UpdatePromise is a leading technology provider for communication solutions to automotive insurers, repairers, and dealerships throughout North America. Founded in 2009, the UpdatePromise flagship automated messaging system has impacted thousands of businesses and their consumers, delivering unparalleled experiences accumulated through over 200 million text messages throughout the United States. For more information, visit

To learn more about UpdatePromise’s vision for the future of automotive-industry CX, visit Booth #5290C at the upcoming NADA Expo.

Status Updates Can Improve Customer Satisfaction Rating By 10%


Informed customers are happy customers

Automated status updates ensure customers are kept informed during the service lifecycle.


Automated two-way communication

Reduce inbound and outbound calling between service writers and customers with real-time status updates via text messaging and email.

Real-time analytics

Available analytics in real-time provide realistic target date and time on all delivery promises. Customers are able to schedule and plan their day more efficiently.

The first 24 hours are crucial for retaining customers

Texting is 10 times quicker than phone calls—by the time you make one call to a single customer, texting would have enabled an effortless communication with 10 customers.

The essential truth about retaining customers is the way you are able to keep them engaged. As the old saying goes: the best way to grow your customers is not to lose them.

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